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Bridge of Weir, Scotland – Muirhead, a trusted supplier of the lowest carbon high performance leather to some of the world’s most respected airlines and seat manufacturers, has today unveiled its newest design directions for aviation leather. The new conceptual collection – which revolves around the theme ‘ReWILDing’ – was inspired by the firm’s Scottish provenance and unwavering commitment to sustainability and circularity. The theme will take centre stage on Muirhead’s stand (6E95) at the highly anticipated Aircraft Interiors Expo (AIX) in Hamburg this year, as part of its interactive Design Garden studio. Based on extensive industry insights from market intelligence agencies, and drawing inspiration from cross-industry material and fashion developments, Muirhead’s new design directions reflect some of the latest and most influential design trends in 2023. These include sustainability, technology, and biophilic design. The ReWILDing concept, developed by Muirhead’s in-house design experts, champions the importance of biophilic design principles that showcase the connection between nature and human well-being. Debra Choong, Design Manager at Muirhead and the Scottish Leather Group, said: “Every day, our in-house design experts work closely with airlines and manufacturers to co-create the perfect leather for their needs. To guide them through this process, we offer fresh insight around the latest cross-industry design and material trends, and translate these into conceptual designs to further inspire, challenge, and excite our customers. “Our ReWILDing concept is a seamless blend of contemporary ideas, such as biophilic design, and further inspiration from our own surroundings. Not only have we pioneered circular leather manufacturing by recovering energy and by-products from process waste and end-of-life leather, but we’re also proud to be surrounded by Scotland’s epic landscapes and pristine wilderness. With that, it’s no surprise sustainability and Scottish nature were both integral to Muirhead’s design directions this year. “At its core, ReWILDing is about restoring natural ecosystems with the reintroduction of native species. We have further distilled this into three new design directions, which respond to the challenges of the 21st century – ensuring our valued customers can stay ahead of the curve and that the designs we create today remain relevant for the next decade.”  The ReWILDing collection translates the prevailing industry trends into three aesthetic design directions, helping customers make informed choices when it comes to finding the perfect colours, materials, and finishes for their genuine leather interiors. Each design direction takes inspiration from one of Scotland’s unique and distinctive habitats:
ReWILDing emphasises the role of sustainable manufacturing processes – as well as the use of long-lasting, reusable materials – in minimising the impact on the natural environment. The concept echoes Muirhead’s enduring dedication to circularity, exemplified by its pioneering Thermal Energy and Ultrafiltration plants. At AIX 2023, Muirhead’s Design Garden will entice visitors with an interactive, multisensory experience, designed to showcase the lifecycle of the lowest carbon leather and its effect on the design process – from raw materials to end-of-life recycling. Muirhead specialises in creating bespoke products to elevate its customers’ brands. With full control of the process from natural raw material sourcing to finished product, the company is well known for its colour expertise and its ability to develop custom dyes and finishes to match the customer’s exact specifications. In addition to colour, Muirhead’s cutting-edge, in-house facilities also include textures, patterns, perforations, and branding. The manufacturer can emboss, deboss, perforate, semi-perforate, and even digitally print leather in full colour. Visitors to this year’s Aircraft Interiors Expo in Hamburg can learn more about Muirhead’s high performance leather products – including its lightweight, full substance LightCore™ innovation – at stand 6E95. ENDS For media enquiries contact Balint Brunner via Aero PR on [email protected] or +44 74 2314 8828. NOTES TO EDITORS About Muirhead Muirhead, established in 1840, is a Scottish Leather Group business and one of Europe’s oldest tanneries. It is widely recognised as a leader in responsible and future-looking innovation of a versatile range of Fine Scottish Leather, for a select group of prestigious global brands. Muirhead leathers are made to travel the world – on 160 airlines, in mass transit cabins, and in the marine, furniture, and luxury goods industries. Discover more at www.muirhead.co.uk About the Scottish Leather Group Founded in 1965, Scottish Leather Group (SLG) is the leading manufacturer of leather in the United Kingdom and produces the finest sustainable leather for the world’s most respected companies. Through its specialist businesses - Bridge of Weir Leather, Lang and Muirhead – the Group leads the leather industry in the responsible and sustainable production of leather and serves the global automotive, aviation, bus, coach, rail, furniture, and consumer goods sectors from its operations located in Scotland, China, and Mexico. https://www.scottishleathergroup.com Comments are closed.
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